70 years ago, Land Rover had capability at its very core and was instilled with an inner strength, a desire to overcome the odds, and a sense of adventure which is still manifest in all of our vehicles. These elements – and many others – are quite simply in Land Rover’s DNA.
In 1970, we released the first production three-door Range Rover. Met with widespread critical acclaim, it was the first vehicle to deliver permanent 4 Wheel Drive. The launch of Discovery, in 1989, would provide the rugged capability of the Ninety/One Ten to compete with newer, smaller competitors to the Range Rover.
RANGE ROVER SPORT SVR: TAMING TIANMEN ROAD
In 2005, Range Rover Sport went into production. The introduction of the first sports SUV, in the Range Rover family, showed Land Rover’s commitment to performance.
As times, society and needs change, so too do our vehicles. Following the successful testing of the Velar concept vehicle in 1969, it has continuously evolved and in 2018 Range Rover Velar won World Car Design of the Year.
RANGE ROVER VELAR - WINNER WORLD CAR DESIGN OF THE YEAR
Continually striving to go Above and Beyond in every single aspect of the business, Land Rover has come a long way from a sketch in the sand. From our people to our latest vehicles, we have pushed harder, reached higher and gone further. That will never change. For those vehicles which are yet to come, we are making sure they live up to our heritage. Creating a new icon is a complicated art, improving on it even more so, but it is a passion which drives us; it's why we do what we do.